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Property Websites: Creating a Digital Storefront that Informs and "Wows” Prospective Residents
Technology and online leasing expectations have continued to boom even as pandemic restrictions have been lifted and life has returned to a more normal state. Today, your digital storefront (aka property website) demands just as much attention as your typical brick-and-mortar leasing office.

Most consumers spend an estimated three months doing their research online before picking up the phone or visiting in-person. That means your website needs to host the information prospective residents are looking for or they may never seriously consider your community.

But there’s more to having a good website than just putting the right information on it. You need a site that connects with your prospective renter, which means you need to first understand their mindset and desires. What do they care about when they look at properties? How can you as a property management company convey the basics as well as everything that's special about your community in a way that delights them?

Join us for a webinar on Thursday, December 9th at 1pm CT as we share more about the psychology that goes into designing a website and what prospective residents need and expect to see when researching for their future home.

During the webinar, we'll discuss:
- The necessary mindset for property website design
- Why user-friendliness creates connection
- How to include all the content your prospective residents want without overwhelming them
- Simple adjustments you can make to convert more leads into leases

Don’t miss this chance to learn tips that will help you improve your digital storefront and convert more leads into residents without breaking the bank.

Dec 9, 2021 01:00 PM in Central Time (US and Canada)

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